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The Analog Company

The Black Analog Medium Tote

The Black Analog Medium Tote

59 total reviews

Regular price $66.00 USD
Regular price Sale price $66.00 USD
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The Black Analog Bag is our most popular request from you. It is 100% black, including a specially made black and white Analog Bag logo tag. 🧃


About the Analog Bag

The Analog Bag is your daily companion. Armed with unique features that suits your everyday life - a carabiner to keep small items safe, an inner pocket for organization, a drink holder and a zip to hold it all in, it's the perfect compact size to hold all your daily essentials. Each bag comes with a detachable long strap which allows the bag to be converted into a sling bag or crossbody bag.



11" L x 8.5" H x 4.5" W

28cm L x 21.5cm H x 11.5cm W


Drink holder:

Here are some common big bottles that will fit in the drink holder: 

  • Nalgene
  • 40oz Owala 
  • 32oz/ 40oz Hydroflask
  • 950ml Ace Montigo 


iPad fit: 

An iPad with the measurements 9.6” x 7.4” (24.3cm x 18.8cm) would just fit in the main compartment of the Medium Tote. 

Inner pocket measurements: 

7.7" x 5"

Care Instructions:

The Analog Bag is made from a cotton canvas material, known for its durability and eco-friendliness. To preserve its shape, functionality and quality, clean your canvas bag by wiping it gently with a damp, warm, white towel and allow it to air dry. For tougher stains, wash by hand with a mild detergent.

See more about the story behind this bag here:


Note: The bag does not come with Bobbins. To select your own customized set of Bobbins, please add them individually to cart.

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Customer Reviews

Based on 59 reviews
Tereza Š. (Olomouc, CZ)
Great, will buy again in the future

The cup space even fits my bottle for work which is quite wide, that was a nice surprise. Dividers and flaps have extra filling (not just cheap flimsy paper) and by touch you can tell the bag is gonna last for a long long time. Really good product for the price.
AND it fits my sketchbook perfectly.
Just a note, the bag got more expensive because of additional fees I had to pay in my country (because EU eh) BUT I really like the bag. I will have to save up more to buy a bigger sized bag but it was worth it.

Carissa Zhou (Winnipeg, CA)
My new everyday everywhere bag!

I have been waiting to buy this ever since they announced the all black version. Finally got it for myself for my birthday and I love it! Perfect size and its well made with silver hardware and neat stitching. I do notice it catches white lint very easily though. Just need to lint roll it often. The water bottle compartment fits my nalgene perfectly too. I hope it holds up for years to come as it is a great bag.

Lena Grochowska (Warsaw, PL)

The Black Analog Medium Tote

Greta (Vilnius, LT)

The Black Analog Medium Tote

Winnie Aisha (Singapore, SG)
Ergonomic but not-so-good material (revised review after traveling)

I love the comparments, not too little, not too many. I love how sturdy the canvas is, it makes the bag to stay in shape. However, I have to say one that I really dislike the material for travelling purpose. It is so not wheatherproof (this is my fault because the bag doesnt have water resistance feature, etc). But other than that, it catches a lot of shedding/fur idk from where because I dont own pets (?). I own plenty of black bags, none as difficult to clean. I usually just need to brush or pat it hard but this one's tough even though I have used damp towel with warm water. I guess no choice but to use lint/fur remover which is quite a hassle. Still love it just mad at it hehe.

The Analog Bag

The Analog Tote Bag, inspired by 1960's Le Corbusier architecture, is your utilitarian daily tote bag companion to carry you through school, work and everything in between. Designed in Singapore with the intention of bringing comfort and ease to your life, each bag is fitted with thoughtful features such as a drink holder, a carabiner and an adjustable, detachable strap to allow the bag to be worn in multiple ways.