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The Analog Company

The Black Analog Medium Tote Bag

The Black Analog Medium Tote Bag

66 total reviews

Regular price $66.00 USD
Regular price Sale price $66.00 USD
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The Black Analog Tote Bag is our most popular request from you. It is 100% black, including a specially made black and white Analog Bag logo tag. 🧃


About the Analog Tote Bag

The Analog Tote Bag is your daily companion. Armed with unique features that suits your everyday life - a carabiner to keep small items safe, an inner pocket for organization, a drink holder and a zip to hold it all in, it's the perfect compact size to hold all your daily essentials. Each bag comes with a detachable long strap which allows the bag to be converted into a sling bag or crossbody bag.



11" L x 8.5" H x 4.5" W

28cm L x 21.5cm H x 11.5cm W


Drink holder:

Here are some common big bottles that will fit in the drink holder: 

  • Nalgene
  • 40oz Owala 
  • 32oz/ 40oz Hydroflask
  • 950ml Ace Montigo 


iPad fit: 

An iPad with the measurements 9.6” x 7.4” (24.3cm x 18.8cm) would just fit in the main compartment of the Medium Tote. 

Inner pocket measurements: 

7.7" x 5"

Care Instructions:

The Analog Bag is made from a cotton canvas material, known for its durability and eco-friendliness. To preserve its shape, functionality and quality, clean your canvas bag by wiping it gently with a damp, warm, white towel and allow it to air dry. For tougher stains, wash by hand with a mild detergent.

See more about the story behind this bag here:


Note: The bag does not come with Bobbins. To select your own customized set of Bobbins, please add them individually to cart.

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Customer Reviews

Based on 66 reviews
Tereza Š. (Olomouc, CZ)
Great, will buy again in the future

The cup space even fits my bottle for work which is quite wide, that was a nice surprise. Dividers and flaps have extra filling (not just cheap flimsy paper) and by touch you can tell the bag is gonna last for a long long time. Really good product for the price.
AND it fits my sketchbook perfectly.
Just a note, the bag got more expensive because of additional fees I had to pay in my country (because EU eh) BUT I really like the bag. I will have to save up more to buy a bigger sized bag but it was worth it.

Ariel Smith (New York, US)
In Love!!!

It took a while to receive my bag in the mail, but once I did I knew I wouldn’t be putting it down this summer! I adore it and decorated it too (: I am very happy with this purchase.

Hanna (Turlock, US)

literally obsessed with this bag. as a plus size girlie i was worried that the strap wouldn’t be long enough to comfortably wear as a crossbody, NOPE. perfect and there’s even more material left. the bag is super sturdy, great quality. Super fast shipping too I was surprised since I live in California. Amazing bag


Lacks a bit of structure.

Ella (Singapore, SG)
Versatile and so useful

I’ve been following Analog Company for months now and finally purchased my bag, and I’m so happy I did!! I couldn’t decide on a color for my first bag so I chose the black version and it’s SO useful for carrying my things around everyday. I don’t think I could switch to another bag without the drink holder and clip for my hair bands. I’m buying another bag as soon as I can decide on a color 🤭

The Analog Bag

The Analog Tote Bag, inspired by 1960's Le Corbusier architecture, is your utilitarian daily tote bag companion to carry you through school, work and everything in between. Designed in Singapore with the intention of bringing comfort and ease to your life, each bag is fitted with thoughtful features such as a drink holder, a carabiner and an adjustable, detachable strap to allow the bag to be worn in multiple ways.