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The Analog Company

The Black Analog Laptop Tote

The Black Analog Laptop Tote

54 total reviews

Regular price $96.00 USD
Regular price Sale price $96.00 USD
Sale Sold out
Shipping calculated at checkout.

About the Analog Bag

The Analog Bag is your daily companion. Armed with unique features that suits your everyday life - a carabiner to keep small items safe, an inner pocket for organization, a zippered padded latop compartment and a drink holder, it's the perfect carryall for your daily work essentials. Each bag comes with a detachable, adjustable long strap which allows the bag to be converted into a sling bag or crossbody bag.


Bag Measurements:

15.5" L x 11" H x 5" W

39cm L x 29cm H x 13cm W


Laptop compartment measurements:

The fit of the laptop is dependent on a combination of the length, width and height of the laptop. The laptop compartment measures 14"x 9.5", and can fit a maximum laptop size of 13" x 9" x 0.6".


Drink holder:

Here are some common big bottles that will fit in the drink holder: 

  • Nalgene
  • 40oz Owala 
  • 32oz/ 40oz Hydroflask
  • 950ml Ace Montigo 

Adjustable strap measurements: 

Maximum drop: 24.5”

Minimum drop: 13”


Inner pocket measurements: 

8.7" x 8"


Care Instructions:

The Analog Bag is made from a cotton canvas material, known for its durability and eco-friendliness. To preserve its shape, functionality and quality, clean your canvas bag by wiping it gently with a damp, warm, white towel and allow it to air dry. For tougher stains, wash by hand with a mild detergent.


See more about the story behind this bag here:


Note: The bag does not come with Bobbins. To select your own customized set of Bobbins, please add them individually to cart.


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Customer Reviews

Based on 54 reviews
Robin Varney (Southampton, GB)
Absolutely wonderful!

I adore this bag the first time I used this bag it was for an overnight stay with a friend and it had more than enough space for pjs a change of clothes and all of the items I keep on myself during the day :)

Maria (Honolulu, US)

Seriously love this bag. It looks clean and simple, fits all my things, and is really sturdy. I use it as my everyday work bag.

Keiko (Chula Vista, US)
Good Overall

Pros: sturdy; has many pockets; fast shipping
Cons: doesn't hold shape well; extended strap digs into shoulder if you carry too much; attracts lint

Jemma Smith (Leopold, AU)
The Black Analog Laptop Tote

I’ve been using the tote for 3 weeks now and it’s a great uni bag. I can fit my laptop, drink bottle, pencil case and 3-4 notebooks + diary and a few other things. I do find that after a while the shoulder strap starts to dig in as it’s not padded and when it’s laying down, items in the inner pocket tend to fall out. Overall it’s a great bag and I’m pretty happy with my purchase.

Hayden (Adelaide, AU)
My favourite bag EVER!!!!

I bought this bag for uni in the hopes that I'd be able to stop lugging around two bags and it has succeeded!! I am absolutely gobsmacked at how much this bag can carry. I'm able to fit my laptop, my two notebooks, my 1L water bottle, all my stationary, my glasses and my headphones with room to spare (although the contents is getting pretty heavy and I'm weary of adding more weight to it because I don't want to risk breaking the bag). I've been using the carabiner to hold onto my USBs and my access badge when I'm not using them and it works so well (no more fishing around my bag trying to find them!).
This bag has easily become my day-to-day bag and I couldn't be happier!

The Analog Bag

The Analog Tote Bag, inspired by 1960's Le Corbusier architecture, is your utilitarian daily tote bag companion to carry you through school, work and everything in between. Designed in Singapore with the intention of bringing comfort and ease to your life, each bag is fitted with thoughtful features such as a drink holder, a carabiner and an adjustable, detachable strap to allow the bag to be worn in multiple ways.