I can’t go anywhere without receiving compliments on this bag! I love it and I love the drink holder so much.

I love my Analog backpack! It's the perfect size and fits everything I need. It's also super padded, so I feel really good about being able to take my laptop with me. It's so cute and really comfortable to wear. Thanks Analog Co :)

such a friendly smooth textured fellow.

This was purchased for my granddaughter for her birthday. She is a college freshman and loves the size and color of this backpack.

I bought this to replace my old purse and I love it so much! The pockets are just the right size and the drink holder is a fun touch. I’ve gotten lots of compliments on the style and it’s fun to customize the outside with pins :)

such an adorable bag with endless customization options! i waited months for a restock in this colour and it was so worth the wait.

i love that it has many pockets outside, and a pocket inside. the water bottle compartment is genius and also enjoy the little carabiner inside for hair ties. the bag is structured and holds all of my work essentials in an organized manner. it can get heavy but the wide strap accommodates for holding the weight. laptop compartment is perfect for my laptop and other papers that i may have.

my only complaint is i wish there were more smaller pockets inside to split up some of my smaller knickknacks.

overall, it's an amazing, thoughtful, and cute bag!

I was pleasantly surprised with the fact it was delivered early

The bag is great quality. I bought it for my daughter and I'm thinking about getting one for myself.

Bought this for our daughter as she starts college. Her response was: “ITS PERFECT. I LOVE THE POCKETS!”

I love my 2 bags so much, I love how easy it is to customize them with my own pins and badges, I love the simplicity but not looking like everyone else bag. I LOVE THE CLIP INSIDE FOR MY KEYS AND HAIR TIE IT IS AMAZING.

I just cant say enough good things about the product you've made.
Worth every penny, Love I'm supporting a person and not a corporate business, reels are great showing your product and the service provided as well. :)

Overall the sturdiness and quality of the bag is superb. Would recommend for anyone looking for a stylish bag with form and function.

So cute and shipped quickly!! I am obsessed with the functionality of this bag, I love it <3

Far and away, this is the best bag I’ve ever used for work. Carries my water bottle, all my daily sundries (planner, wallet, keys, sunscreen, work ID, etc) and is cute to boot. Love the bright colors, and love the convenience.

i love this bag it fits all of my things perfectly

Been thinking about this bag for over a year and always contemplated getting it. Boyfriend got it for me for International Boyfriends Day and it was the BEST THING EVER. I was so happy and I wore it around the house the moment I got it. It is compact and comfy, and the colours are so aesthetic. I love the little details like the zippers being foldable, the cabinears, the hidden compartments. Best bag I ever got!

Bought this bag 23 days ago (and have used it daily since) because I like the simple design and compact dimensions, suiting my style and purpose while encouraging proper space utilization and a minimalist approach to my work EDC. The build quality is top-notch, and I look forward to further improvements/revisions of the analog backpack. My recommendation for improvement is to re-examine the shoulder strap design with an emphasis on ergonomics and its flexibility to fit a wider range of shoulder width and build. Additionally, better hardware would also be appreciated.

Good work regardless and loving the bag so far!