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The Analog Company

The Black Analog Medium Tote Bag

The Black Analog Medium Tote Bag

61 total reviews

Regular price £56.00 GBP
Regular price Sale price £56.00 GBP
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The Black Analog Tote Bag is our most popular request from you. It is 100% black, including a specially made black and white Analog Bag logo tag. 🧃


About the Analog Tote Bag

The Analog Tote Bag is your daily companion. Armed with unique features that suits your everyday life - a carabiner to keep small items safe, an inner pocket for organization, a drink holder and a zip to hold it all in, it's the perfect compact size to hold all your daily essentials. Each bag comes with a detachable long strap which allows the bag to be converted into a sling bag or crossbody bag.



11" L x 8.5" H x 4.5" W

28cm L x 21.5cm H x 11.5cm W


Drink holder:

Here are some common big bottles that will fit in the drink holder: 

  • Nalgene
  • 40oz Owala 
  • 32oz/ 40oz Hydroflask
  • 950ml Ace Montigo 


iPad fit: 

An iPad with the measurements 9.6” x 7.4” (24.3cm x 18.8cm) would just fit in the main compartment of the Medium Tote. 

Inner pocket measurements: 

7.7" x 5"

Care Instructions:

The Analog Bag is made from a cotton canvas material, known for its durability and eco-friendliness. To preserve its shape, functionality and quality, clean your canvas bag by wiping it gently with a damp, warm, white towel and allow it to air dry. For tougher stains, wash by hand with a mild detergent.

See more about the story behind this bag here:


Note: The bag does not come with Bobbins. To select your own customized set of Bobbins, please add them individually to cart.

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Customer Reviews

Based on 61 reviews
Tereza Š. (Olomouc, CZ)
Great, will buy again in the future

The cup space even fits my bottle for work which is quite wide, that was a nice surprise. Dividers and flaps have extra filling (not just cheap flimsy paper) and by touch you can tell the bag is gonna last for a long long time. Really good product for the price.
AND it fits my sketchbook perfectly.
Just a note, the bag got more expensive because of additional fees I had to pay in my country (because EU eh) BUT I really like the bag. I will have to save up more to buy a bigger sized bag but it was worth it.

Jordan D (San Leandro, US)
I hardly leave the house without it!

LOVE this bag. Well made and the size is so convenient!

Felix G (Buchanan, US)
Cute and compact!

I really love it! It’s a bit smaller than I expected but that’s my bad for not actually looking hard enough at the measurements provided, not an issue with the bag. It still holds my water bottle and lunch very well and I can even fit a small knitting project in there too! It’s become my favorite every day work bag for small outings. I love how thoughtful the design elements are - the little key clasp part is a lifesaver and the cup holding part is the reason I ordered it in the first place. Really happy with my purchase and excited to get a size up as a gift to myself when my budget allows :)

Carissa Zhou (Winnipeg, CA)
My new everyday everywhere bag!

I have been waiting to buy this ever since they announced the all black version. Finally got it for myself for my birthday and I love it! Perfect size and its well made with silver hardware and neat stitching. I do notice it catches white lint very easily though. Just need to lint roll it often. The water bottle compartment fits my nalgene perfectly too. I hope it holds up for years to come as it is a great bag.

Lena Grochowska (Warsaw, PL)

The Black Analog Medium Tote

The Analog Bag

The Analog Tote Bag, inspired by 1960's Le Corbusier architecture, is your utilitarian daily tote bag companion to carry you through school, work and everything in between. Designed in Singapore with the intention of bringing comfort and ease to your life, each bag is fitted with thoughtful features such as a drink holder, a carabiner and an adjustable, detachable strap to allow the bag to be worn in multiple ways.